Author: Alfred Kihungi Githinji

ABSTRACT

Kenyans are bracing themselves for hard times ahead because of sky rocketing prices of essential items such as food and fuel prices. This thus would lead to some of the wholesalers and retailers divert funds that were traditionally meant for buying slow moving commodities to buying food and food items such as fast moving commodities. By partnering with distributors and creating partnerships with few selected big distributors who will purchase more volume on a given target thus helping companies reduce Out of stock situations and achieve our end year target. The evaluation criteria includes weekly evaluation against targets will be conducted and report on volume growth from the scheme. Plan of action includes identification of credible big distributors who we will target. Operations implications include anticipated additional volumes will come from the distributors buffer thus need to monitor buffer levels frequently.

Key words: Wholesalers, distributor, partnership

Citation

Githinji, A. K. (2019). Route to market: Activity recommendations. Distributor business partnership scheme. Journal of Contemporary Social Sciences and Education. Vol.1, No 1, P.1-3. https://doi.org/10.5281/zenodo.7337279